Borjomi SMM launch 2019

How to rid the brand of the image of “first aid for hangovers” and significantly rejuvenate its audience?

For a long time Borjomi remained a “hangover remedy” and mineral water for the 40+ audience in the minds of Kazakhstanis. This established association determined the perception of the brand, limiting its potential.

We faced a massive task - to awaken the true character of the brand, free it from stereotypes and give it a new breath through the launch of new SMM.

What was the result? It was more successful than anyone imagined.