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Breaking Stereotypes and Rebuilding Trust Through Inspiration


How to break the stereotypical perception of the brand and regain the trust of the audience through inspiration?


Jusan faced a difficult task - to go beyond the usual perception of the bank and become a brand that not only provides financial services, but also inspires, believes in its customers and supports their aspirations.


We had to realize this competently, transforming the bank's Jusan account and communicating its true values to its subscribers.


And we took up the challenge with dignity and succeeded.