"ULTRA": A 360-Degree Campaign Where Marketing Shapes the Business Model

Against the background of the rapidly changing market of telecom services, Kazakhtelecom faced serious challenges: subscribers were leaving for competitors, sales were growing slowly, and the company's image was increasingly associated with the past.

In order to change the situation, it was necessary not just to update the tariff line, but to radically revise the approach to sales and customer relations.

We had to do the latter, and we gladly accepted the challenge, doing our job flawlessly.